Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He has co-authored several books on the impact of new technology on business and society. His recent book is called “Real Fake” – Playing with Reality in the age of AI, deepfakes and the metaverse. The book is a follow-up on “Me the Media” (2008) that he co-authored.

Menno received the Computable Award “Researcher of the Year” for research done in the field of open innovation and business transformation.  He was born in Gouda (say cheese) and went to Erasmus University to specialize himself in the field of advertising science and economic psychology. This formed the base of his human-centric view on new technology.